#2. Cloverfield
This poster proves that you don't need famous faces or witty taglines to grab people's attention. Encountering this depiction of unfolding apocalypse, the observor can't help but wonder what decapitated Lady Liberty. Also, the smoking New York City skyline inevitably evokes the spector of 9/11. Even the film title sparks curiosity here, based on the poster's imagery (what exactly is the significance of "Cloverfield"?). Overall, an ingenius poster, in perfect keeping with the film's viral marketing campaign.
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